(TRENTON) – Senator Shirley K. Turner (D-Mercer/Hunterdon) today introduced a Senate Resolution in support of “Small Business Saturday” being celebrated this year on November 24, 2012. Started in 2010, the Saturday between “Black Friday” and “Cyber Monday” is designated nationwide as “Small Business Saturday” to help promote and support small businesses in our communities.
“Small businesses are often at a disadvantage when competing against larger chain stores that have budgets for advertising impressive sales and deals that attract more shoppers during the holiday season,” said Turner. “We should not forget that small businesses are the backbone of our local economy and they deserve our support in capturing some of the holiday sales that are largely dominated by huge department and cyber stores.”
In addition to her Senate Resolution, Turner is also drafting legislation to designate the weeks between Thanksgiving and Christmas as “Shop Main Street” to encourage consumer shopping at small businesses.
“Our small business owners are working hard at success every day,” said Turner. “They deserve the same opportunity to improve their revenue intake during the holiday season and the state can certainly do more to raise awareness of the importance of shopping locally. Small businesses are the economic engine for job creation; they recycle their profits into the local economy and raise tax revenue for our state, so it is critical that we be partners in their success.”