Vincent Jackson | August 20, 2019 | Press of AC |
Willow Creek Farm & Winery in West Cape May hosted 124,000 visitors in 2017, but its winemaker, Kevin Celli, would welcome even more people stopping by if a new state initiative succeeds.
Last Thursday, Gov. Phil Murphy signed legislation establishing a marketing and advertising campaign to promote New Jersey wineries and viticulture attractions.
“The fastest growing sector of agriculture in many decades in this state is vineyards and wineries,” Celli said. “For us, I feel that the legislation will do so much for all the wineries in the state. … Getting people in Trenton to pay attention is always a plus.”
The law requires the Division of Travel & Tourism, in consultation with the Department of Transportation and the Department of Agriculture, to create an advertising campaign to attract residents and visitors to the state’s wineries and viticulture attractions through outdoor displays.
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