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Van Drew, Beach Bill Creating Winery and Viticulture Attraction Campaign Becomes Law

TRENTON – Legislation sponsored by Senator Jeff Van Drew and Senator James Beach, to establish a marketing and advertising campaign to promote NJ wineries and viticulture attractions, was signed into law today.

“Residents and tourists alike view New Jersey wineries as go-to destinations,” said Senator Beach (D-Burlington/Camden). “The success of the industry has resulted in our state becoming one of the largest producers of wine in the country. This campaign will expand our capabilities to inform tourists of what New Jersey has to offer in the world of viticulture.”

The law will require the Division of Travel and Tourism, in consultation with the Department of Transportation and the Department of Agriculture, to create an advertising campaign to attract the State’s residents and visitors to NJ’s wineries and viticulture attractions through the erection of outdoor displays.

Under the law, the NJ State Council on the Arts, in consultation with the Division of Travel and Tourism and the Garden State Wine Growers Association, will establish a publicized visual art competition for aesthetically pleasing, original art to be displayed as outdoor displays or advertisings. The NJ State Council on the Arts and the Garden State Wine Growers Association will select the winning art to be displayed, subject to the approval of the Commissioner of Transportation.