Senate Gives Boost to New Jersey Heritage Tourism Industry

TRENTON – The Senate approved legislation today sponsored by Senator Barbara Buono that would establish a task force to develop a plan to strengthen New Jersey’s heritage tourism industry.

“As one of the original thirteen colonies, New Jersey has a rich history that spans more than three centuries,” said Senator Buono (D-Middlesex), Chair of the Committee. “New Jersey needs to use our historical landmarks much more effectively as part of our tourism industry. This task force will explore ways in which we can accomplish this goal and make New Jersey a leading destination for heritage tourism.”

Senator Buono’s bill, S-2772, would establish the “New Jersey Heritage Tourism Task Force.” The task force would develop a heritage tourism master plan with recommendations that would include ways to improve road signage on the State highways directing visitors to sites, methods to improve the efforts of State, county and municipal agencies in focusing more significantly on heritage tourism, and potential sources of stable funding for the improvement and maintenance of historic sites available for heritage tourism.

This bill is a direct result of the concerns and recommendations brought to the Committee at their June 8 hearing on heritage tourism at Walnford Mill in Upper Freehold.

“During our June hearing, the Committee learned about some of the heritage tourism efforts in neighboring states. By examining those efforts and adapt their successes to our own heritage resources, we can add an entire new facet to our tourism industry and attract an entirely new group of tourists to New Jersey,” explained Senator Buono.

The task force would additionally oversee a statewide inventory of historic sites available for heritage tourism. The inventory will list most of the historic sites in the State available for heritage tourism with a description of the site and the site’s potential for being part of the state’s heritage tourism industry. The task force would also provide recommendations for how these sites could coordinate with each other to provide more comprehensive and attractive experiences.

“I have repeatedly heard two requests from those working in New Jersey’s tourism industry – that we need a comprehensive statewide inventory of historic places and a reliable source of funds to maintain those sites,” added Senator Buono. “When this task force has completed their efforts, not only will we know what landmarks are available to integrate into our heritage tourism efforts, but we will also have a better idea of the support these sites will need to stay well maintained.”

The task force would be funded by up to $135,000 from the Historic Preservation License Plate Fund and would need to present its findings to the Governor and Legislature within 18 months of its organization.

S-2772 passed the Senate by a vote of 38-0. It now awaits a vote in the full Assembly

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