Mission Is To End Drunk Driving Fatalities, Injuries and Accidents Nationwide By Promoting Designated Driving.
TRENTON – The Senate today unanimously passed SJR-60 -a resolution sponsored by Senator Fred Madden which would declare the State of New Jersey a HERO Campaign state as of December 18, 2006 making it the first state to endorse the campaign. The HERO Campaign’s mission is to end drunk driving fatalities, injuries and accidents nationwide by promoting designated driving. The motto is: “Be a Hero. Be a Designated Driver!”
“The HERO program will help raise awareness and work to decrease the number of drunken driving fatalities, injuries and accidents by promoting designated driving,” said Senator Madden (D-Gloucester, Camden). “Preventing intoxicated drivers from getting behind the wheel of an automobile would make the roads safer for everyone and that is the goal of the HERO campaign.”
On December 18, 2006, Governor Corzine signed a proclamation designating New Jersey as the first HERO Campaign state and urging public officials and citizens to observe the day with appropriate activities and programs. The resolution requests that the Governor issue a proclamation calling upon the public officials and the citizens of New Jersey to observe the declaration throughout the State with appropriate activities and programs.
“The HERO campaign was started in August 2000 by the parents of Ensign John Ellison after his tragic death in a head on collision, which was caused by a drunk driver. The driver had a blood alcohol level more than twice the legal limit, had been arrested hours earlier and was released to a friend who gave the keys back to the still drunk driver,” said Senator Madden.
The HERO campaign also successfully promoted the enactment of “John’s Law,” a law which requires the disclosure of possible third party liability if a DUI arrestee released to the custody of a third party operates a motor vehicle and also requires law enforcement officers to impound the cars of such DUI arrestees for up to 12 hours.